The distributor then sells the product to retailers or customers distribution strategy 4. European journal of business and innovation research vol. Find materials for this course in the pages linked along the left. This can be done directly by the producer or service provider, or using indirect channels with distributors or intermediaries. Export coordinatorhitesh mhapankar 64 mukund industries ltd.
This is a brief introductory tutorial that explains the functions in. The project report should have commentaries on the following. Manhattan associates distribution management is built on manhattan s top ranked warehouse management system. Preface two important methods in analysis is di erentiation and fourier transformation. Smartturn created this ebook for business owners, logistics professionals, accounting staff, and procurement managers responsible for inventory, warehouse and 3pl operations, as well as anyone else who wants to demystify. Keep reading to learn about employment and education for logistics and distribution managers. This flow may involve the physical movement of the product or simply the transfer of title to it. Cool chain transport refrigerated vanscontainers 3. A distribution channel is a group of dependend on each other organisation units, which are taking part in process of flow of producst or services form producers to buyers. Supply chain management in healthcare should ensure complete endtoend visibility of information among suppliers, manufacturers, distributors and customers. Originally, the term sales management referred to the direction of sales force personnel. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third party service providers, and customers.
For convenience, and to reflect connections with distribution theory that will be presented in chapter 2, we will use the following terminology. Author jeanjacques lambin believes a marketer has two roles. Organization position heldankit upadhayay 04 himani industries ltd. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Distribution management delivering distribution excellence author. Transportation and warehousing and channels of distribution. Lecture notes logistics and supply chain management. Ict in market research and ict in market researchand ict in market research marketing notesmarketing notes product life cycle 1. Sumit thakur april 1, 2017 free download inventory management ppt with pdf.
Inbound logistics is one of the most overlooked aspects in logistics management. Unfortunately, new product development is an extremely challenging and complex process. To maintain efficient distribution, patterns of product movement and inventory deployment have to be adjusted. Careers in distribution and logistics management find out about the types of jobs you could pursue in distribution and logistics management. The management of resources and processes used to deliver a product from a production location to the pointofsale, including storage at warehousing locations or delivery to retail distribution points.
These are the marketing management class 12 notes business studies prepared by team of expert. An area of management that has been observed to absorb more than 30% of the sales dollar for some firms, that is an essential element in meeting customer goals, and that can be essential to a firms competitive strategy. Introduction to marketing and marketbased management. Overseeing the movement of goods from supplier or manufacturer to point of sale. Product and brand management 8 place refers to the location where a product can be purchased or the target market of the product.
Distribution marketing channels, role of distribution channels, value networks, channel design decisions, channel management decisions. Related articles for logistics and distribution management. Mba marketing management full notes pdf download mba 2nd. Product and brand management free study notes for mba mca. Factors affecting the distribution policy 1 the amount of stay away from market and create the ineffective or inefficient communication problems and the. Lectures notes on production and operation management. This tactic can often be interpreted by sales staff as a lack of appreciation. After a product is manufactured it is typically shipped and usually sold to a distributor.
Marketing management class 12 notes business studies. This is a brief introductory tutorial that explains the functions in sales and distribution management. Distribution or place is one of the four elements of the marketing mix. Sales management is an art where the sales executive or the salesperson helps the organization or individual. The theory of distribution tries to remedy this by imbedding classical functions in a larger class of objects, the so called. The healthcare supply chain involves the flow of many different product types and the participation of several stakeholders. Marketing consumer and industrial goods,product planning and standardization. Product development product development sales are zero, sales are zero.
Answer introduction to human resource management human resource management is a management function concerned with hiring, motivating, and maintaining workforce in an organization. Supply chain management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Also known as a distribution channel, a distribution chain, a distribution pipeline, a supply chain, a marketing channel, a market. Sales and distribution management 9 for free study notes log on. July 2012 these lecture notes cover a number of topics related to strategic pricing.
Download cbse class 12th revision notes for chapter 11 marketing management in pdf format for free. New product development and launching, handbook of marketing, barton weitz and robin wensley, eds, sage press, june, 179222. Productionoperation management is the process which combines and transforms various resources used in the productionoperation subsystem of the organization into value added productsservices in a controlled manner as per the policies of the organization. Production supervisornikhil patil 17 wadhwa group procurement executiverahul nadoskar 47 transasia biomedical. Now, the sales management meant management of all marketing activities, including advertising, sales promotion, marketing research, physical distribution, pricing, and product. Introduction introduction profits do not exist, heavy profits do not exist, heavy expense of product introduction 3. Issues in supply chain strategy pdf courtesy of don rosenfield. Any university student can download given mba services marketing notes and study material or you can buy mba 4th sem services marketing books at amazon also. Apr 28, 2016 the distribution channels through which the industrial goods travel from the place of the production to the final consumers is known as industrial distribution channels. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Use trial closes, ie ask about financial terms, preferred method of delivery. In the distribution of industrial goods, there are fewer middlemen and shorter channel of distribution, which should be in your mind. Sales management is done by sales managers and they are responsible for generating sales, profits and customer satisfaction. Concept based notes product and brand management mba sujata biyani karishma gupta.
Distribution strategy 3 definition distribution is one of the four aspects of marketing. Sales and distribution management i about the tutorial sales management is an art where the sales executive or the salesperson helps the organization or individual to achieve its objective or buy a product with their skills. All else equal, a product will be more profitable if it delivers customer benefits better, is. Mba service marketing notes pdf download mba 4th sem.
It looks after the units in a firm and makes sure that they are in a moderate amount which. Notes 4 marketing management nmims global access school for continuing education. The number of stocking points is likely to be decreased and the product stocking reduced to fewer, and more centralized location. It also refers to the channel where the product is available for sale. Concept based notes sales and distribution management. Marketing consumer and industrial goods, product planning and standardization. Product life cycle management ioannis komninos electronic engineer, b. Logistics and distribution management deals with organizing, storing and transporting products. Unfortunally not all functions are di erentiable or has a fourier transform. Physical distribution, or place, must integrate with the other ps in the marketing mix. The other three elements of the marketing mix are product, pricing, and promotion. This involves a number of activities such as product planning, pricing, promotion, use of.
In addition, it assumes that the organization begins by identifying and. The main purpose of the healthcare supply chain is to. But, it has gained a significant position in the todays world. Download revision notes for marketing management class 12 notes and score high in exams. Distribution management final exam 2012 proprofs quiz. Innovation is inherently risky, and firms may invest. Distribution is the process of making a product or service available for the consumer or business user who needs it. Distribution channels definition types of distribution. Notes 9 without distribution even the best product or service fails. Question discuss the nature and scope of human resource management.
The software automates every link in complex supply chains and helps companies get closer to the customer. New product development process, reasons for adding a new product, improve, buy or drop decisions for a product, consumer adoption process. Chapter 20 personal selling and sales management, class notes. Mba service marketing notes pdf download mba 4th sem study. Growth growth rapid market acceptance and rapid market acceptance and. As far as possible the data should be collected via means of interview with the company officials and survey of dealers and distributors of the respective company. Sales management is an art where the sales executive or the salesperson helps the organization or individual to achieve its objective or buy a product with their skills. On average, companies can potentially save between 20 58% on inbound freight spend. The distribution channels through which the industrial goods travel from the place of the production to the final consumers is known as industrial distribution channels. A distributor is the middleman between the manufacturer and retailer. The functional aspect of the distribution channel is seen as a way to connecting and.
Distribution channels definition business study notes. Strategic partnership with suppliers, distributors, and customers product design coordination so that new and existing products can be optimally integrated into the supply chain, load management information technology infrastructure to support supply chain operations. Com elements of logistics management additional notes scorebms. Product and brand management free study notes for mba. Human resource management deals with issues related to employees such as hiring, training, development. Distribution management delivering distribution excellence. The 80 20 curve the product line of a typical firm is made up of individual products at different. Distribution management also includes determination of optimal quantities of a product for delivery to particular. Most companies focus on outbound logistics as this is a lowhanging fruit. In your position as a warehouse and storage manager, youll be responsible for making sure the product is kept in good condition prior to shipping. This chapter provides an overview of basic marketing concepts for those new to marketing. The sales management is the processes used to deliver of a product from a production location to the pointofsale, including storage at warehousing locations or delivery to retail distribution points. Lecture notes on distributions hasse carlsson 2011.
Production supervisornikhil patil 17 wadhwa group procurement executiverahul nadoskar 47 transasia. A good example is the use of a good example is the use of retail stores and the use of internet. Sales and distribution management 5 for free study notes log on. The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a seller. Inventory management is obliged for the goods in inventory, also to their inward flow and outward flow. This knowledge base will provide a foundation for the concepts presented in. One common sales management blunder is to congratulate your sales force for a job well done and quickly move to areas of improvement. Distribution channels can be also defined as marketing channels or market channels. Customer value your product more if the complementors product is present e.